Consumption-based forecasting and planning : predicting changing demand patterns in the new digital economy /

"Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors li...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Chase, Charles (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
Series:Wiley and SAS business series.
Subjects:
Business forecasting.
Business logistics.
Demand (Economic theory)
Prévision commerciale.
Logistique (Organisation)
Demande (Théorie économique)
Business forecasting
Business logistics
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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