The YouTube formula : how anyone can unlock the algorithm to drive views, build an audience, and grow revenue /

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"This book will provide everything a YouTube creator needs to optimize their content strategy, including in-depth, applicable strategies for how to launch a channel, drive massive view and subscriber growth, build a brand and increase engagement, improve searchability, and drive commerce throug...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Eves, Derral (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
Subjects:
YouTube (Electronic resource)
Webcasting.
Internet videos > Economic aspects.
Entrepreneurship.
Success in business.
Entrepreneurship
Webdiffusion.
Vidéos sur Internet > Aspect économique.
Entrepreneuriat.
Succès dans les affaires.
entrepreneurs.
Internet videos.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction
  • The platform. Try, fail, analyze, adjust: a YouTube history lesson ; The YouTube ecosystem ; The YouTube AI: a deep learning machine ; The algorithm breakdown
  • The opportunity. Why most YouTube channels fail to succeed ; Make money partnering with YouTube ; Use your influence to generate big money ; The real power of your influence: making a difference ; How businesses extend their reach and drive revenue
  • The YouTube formula. The data-driven, human-centered formula ; Identify your audience ; Recon and research ; Content is king ; Feedback is queen ; Title and thumbnail: success starts with a click ; Engaging viewers' attention so they watch more ; Creating a YouTube content strategy ; Building a community around your content ; Optimizing, launching, and promoting your video ; Tweaking your content ; Try, fail, analyze, adjust: your YouTube success
  • Appendix: Free YouTube formula bonus companion course.

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