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Integrated Communication

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals w...

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Detalles Bibliográficos
Autor principal: Moore, Jeri
Otros Autores: Thorson, Esther
Formato: Electrónico eBook
Idioma:Indeterminado
Publicado: [S.l.] : Psychology Press, 2013.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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