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Integrated Communication
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals w...
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| Formato: | Electrónico eBook |
| Idioma: | Indeterminado |
| Publicado: |
[S.l.] :
Psychology Press,
2013.
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products. |
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| Notas: | Title from content provider. |
| Descripción Física: | 1 online resource |
| ISBN: | 9781134780297 113478029X |