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New Elements of Digital Transformation
Recent advances in digital technology and the shift to digital activity accelerated by COVID-19 make digital mastery more essential than ever. In this article, Didier Bonnet of IMD and George Westerman of MIT's Sloan School reappraise the elements of digital capability and identify where the op...
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| Format: | Électronique eBook |
| Langue: | Indeterminado |
| Publié: |
[S.l.] :
MIT Sloan Management Review,
2020.
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| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
| Résumé: | Recent advances in digital technology and the shift to digital activity accelerated by COVID-19 make digital mastery more essential than ever. In this article, Didier Bonnet of IMD and George Westerman of MIT's Sloan School reappraise the elements of digital capability and identify where the opportunities lie for gaining competitive advantage in customer experience, internal operations, employee experience, and business model innovation, as well as the digital platforms needed to access them. |
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| Description: | Title from content provider. |
| Description matérielle: | 1 online resource |