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Financial information and brand value : reflections, challenges and limitations /
The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
London : Hoboken :
ISTE, Ltd. ; Wiley,
2020.
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| Collection: | Innovation, entrepreneurship and management series
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |