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Financial information and brand value : reflections, challenges and limitations /
The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London : Hoboken :
ISTE, Ltd. ; Wiley,
2020.
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| Colección: | Innovation, entrepreneurship and management series
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |