Supply Chain Strategy at Zophin Pharma /

This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competitio...

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Bibliographic Details
Main Authors: Munson, Chuck (Charles Lee) (Author), Mateen, Arqum (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: Electronic eBook
Language:Inglés
Published: [Place of publication not identified] : Pearson, 2013.
Edition:1st edition.
Subjects:
Business logistics.
Business logistics > Management.
Logistique (Organisation)
Logistique (Organisation) > Gestion.
Business logistics
Business logistics > Management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management .
Physical Description:1 online resource (5 pages)
ISBN:9780133758573
0133758575

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