Tussle between Maintaining Customer Satisfaction and Supply Chain Constraints: IGNYS Automotive /

This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local...

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Bibliographic Details
Main Authors: Munson, Chuck (Charles Lee) (Author), Kumar, Satish, 1970- (Author), More, Dileep (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: Electronic eBook
Language:Inglés
Published: [Place of publication not identified] : Pearson, 2013.
Edition:1st edition.
Subjects:
Business logistics.
Business logistics > Management.
Logistique (Organisation)
Logistique (Organisation) > Gestion.
Business logistics
Business logistics > Management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local "Carry Forward Agents," dealers, customers, and the company's sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Satish Kumar and Dileep More, both from the Indian Institute of Management.
Physical Description:1 online resource (14 pages)
ISBN:9780133585964
0133585964

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