In Your Face How American Marketing Excess Fuels Anti-Americanism.

Annotation

Detalles Bibliográficos
Autor principal: Johansson, Johny K. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Paramus : Old Tappan : Financial Times/Prentice Hall Pearson Education [Distributor] April 2004
Temas:
Export marketing > Political aspects > United States.
Anti-Americanism.
Advertising > Moral and ethical aspects > United States.
Export marketing > Moral and ethical aspects > United States.
Export Marketing.
Advertising.
Business & Economics > Exports & Imports.
Business & Economics > Advertising & Promotion.
Antiaméricanisme.
Export marketing > Political aspects
Export marketing > Moral and ethical aspects
Anti-Americanism
Advertising > Moral and ethical aspects
United States
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Annotation
Descripción Física:1 online resource (224 p.)
Público:Trade
ISBN:9780131438187
0131438182

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