The hype handbook : 12 indispensable success secrets from the world's greatest propagandists, self-promoters, cult leaders, mischief makers, and boundary breakers /

"Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging-and those who have perfected the art and science of hype are coming out on top. Imagine...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schein, Michael (Author of The hype handbook) (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, [2021]
Subjects:
Persuasion (Psychology)
Marketing > Psychological aspects.
Motivation (Psychology)
Success in business.
Motivation
Marketing > Aspect psychologique.
Motivation (Psychologie)
Succès dans les affaires.
Marketing > Psychological aspects
Success in business
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