The hype handbook : 12 indispensable success secrets from the world's greatest propagandists, self-promoters, cult leaders, mischief makers, and boundary breakers /

"Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging-and those who have perfected the art and science of hype are coming out on top. Imagine...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schein, Michael (Author of The hype handbook) (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, [2021]
Subjects:
Persuasion (Psychology)
Marketing > Psychological aspects.
Motivation (Psychology)
Success in business.
Motivation
Marketing > Aspect psychologique.
Motivation (Psychologie)
Succès dans les affaires.
Marketing > Psychological aspects
Success in business
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Make war, not love
  • Create your own secret society (the piggybacking principle)
  • Perfect your packaging
  • Give the little babies their milk
  • Become a trickster (at least for a little while)
  • Become a magus
  • Find a void and fill it
  • Make it scientific
  • Prayers, spells, and symbols
  • Embrace theater and drama
  • Set down a rock for your followers to cling to
  • Fetishize work, master effortless doing.

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