The hype handbook : 12 indispensable success secrets from the world's greatest propagandists, self-promoters, cult leaders, mischief makers, and boundary breakers /
"Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging-and those who have perfected the art and science of hype are coming out on top. Imagine...
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
New York :
McGraw-Hill,
[2021]
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Subjects: | |
Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Make war, not love
- Create your own secret society (the piggybacking principle)
- Perfect your packaging
- Give the little babies their milk
- Become a trickster (at least for a little while)
- Become a magus
- Find a void and fill it
- Make it scientific
- Prayers, spells, and symbols
- Embrace theater and drama
- Set down a rock for your followers to cling to
- Fetishize work, master effortless doing.