Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand /

Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influen...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Miller, Pepper (Auteur)
Format: Électronique Audio
Langue:Inglés
Publié: Old Saybrook : Tantor Audio, 2018.
[Old Saybrook, CT] : [2018]
Édition:Unabridged.
Sujets:
Consumers, Black > United States.
Marketing > United States.
Black people and mass media > United States.
Minority consumers.
African American consumers.
Consumer behavior.
Target marketing.
Consommateurs noirs > États-Unis.
Marketing > États-Unis.
Noirs et médias > États-Unis.
Consommateurs issus des minorités.
Consommateurs noirs américains.
Consommateurs > Comportement.
Cibles (Marketing)
SOCIAL SCIENCE > Ethnic Studies > African American Studies.
Black people and mass media.
Consumers, Black.
Marketing.
United States.
Downloadable audio books.
Audiobooks.
Livres audio.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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