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Analytics and Witch-Doctoring
This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics project...
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| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
O'Reilly Media, Inc.,
2011.
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| Edición: | 1st edition. |
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics projects from fishing expeditions, and provide litmus tests to keep the witch doctors honest. |
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| Descripción Física: | 1 online resource (1 video file, approximately 33 min.) |