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Motion Graphic Design, 3rd Edition /
Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own w...
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Routledge,
2013.
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| Édition: | 3rd edition. |
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| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
| Résumé: | Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: * The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema * Pictorial design considerations including the relationships between images and type, hierarchy, form and composition * How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact. New to this edition: * Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos * New industry tools and techniques, such as Photoshop's new animation tool * An updated and enhanced DVD, and much more The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production. |
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| Description matérielle: | 1 online resource (448 pages) |