Customer analytics for dummies

Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Sauro, Jeff
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Collection:--For dummies.
Sujets:
Consumer behavior > Data processing.
Consumers > Research > Data processing.
Data mining.
Marketing research.
Data Mining
Consommateurs > Comportement > Informatique.
Consommateurs > Recherche > Informatique.
Exploration de données (Informatique)
Marketing > Recherche.
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