The New Disrupters /
Clayton Christensen's Theory of Disruptive Innovation presciently explained that fast-moving disrupters entering the market with cheap, low-quality goods could undermine companies wed to prevailing beliefs about competitive advantage. In the last decade, however, disrupters have changed dramati...
Auteur principal: | McGrath, Rita (Auteur) |
---|---|
Collectivité auteur: | Safari, an O'Reilly Media Company |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
MIT Sloan Management Review,
2020.
|
Édition: | 1st edition. |
Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
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