Recommendation engines and mobile gaming /
"Bysshe Easton and Thomas Dobbs explain how KIXEYE [a developer of complex mobile strategy games] used hybrid recommendation engine techniques to create personalized in-app purchase recommendations for its customers, resulting in a 20%+ lift in user revenue. Along the way, they cover some paral...
Call Number: | Libro Electrónico |
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Corporate Author: | |
Format: | Electronic Conference Proceeding Video |
Language: | Inglés |
Published: |
[Place of publication not identified] :
O'Reilly Media,
2019.
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Subjects: | |
Online Access: | Texto completo (Requiere registro previo con correo institucional) |