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Recommendation engines and mobile gaming /

"Bysshe Easton and Thomas Dobbs explain how KIXEYE [a developer of complex mobile strategy games] used hybrid recommendation engine techniques to create personalized in-app purchase recommendations for its customers, resulting in a 20%+ lift in user revenue. Along the way, they cover some paral...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: O'Reilly Strata Data Conference
Format: Electronic Conference Proceeding Video
Language:Inglés
Published: [Place of publication not identified] : O'Reilly Media, 2019.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)