Artificial intelligence on human behavior : new insights into customer segmentation /

"In its raw state, web browsing data is both too detailed and too sparse to be comprehensible, let alone actionable. Melinda Han Williams (Dstillery) explores semantic embeddings as a novel approach for understanding observed digital consumer behavior and details how to use a semantic embedding...

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Détails bibliographiques
Cote:Libro Electrónico
Format: Électronique Vidéo
Langue:Inglés
Publié: [Place of publication not identified] : O'Reilly Media, 2019.
Sujets:
Strata Conference > (2019 : > San Francisco, Calif.)
Artificial intelligence.
Machine learning.
Marketing > Management > Data processing.
Consumer behavior.
Big data.
Artificial Intelligence
Intelligence artificielle.
Apprentissage automatique.
Consommateurs > Comportement.
Données volumineuses.
artificial intelligence.
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