APA (7th ed.) Citation

Kennada, A. (2020). Category creation: How to build a brand that customers, employees, and investors will love. Wiley.

Chicago Style (17th ed.) Citation

Kennada, Anthony. Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love. Hoboken, New Jersey: Wiley, 2020.

MLA (8th ed.) Citation

Kennada, Anthony. Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love. Wiley, 2020.