Category creation : how to build a brand that customers, employees, and investors will love /

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"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster gro...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kennada, Anthony, 1986- (Author)
Format: Electronic Audio
Language:Inglés
Published: Hoboken, New Jersey : Wiley, [2020]
Subjects:
Branding (Marketing)
Customer relations.
Entrepreneurship.
Industrial marketing.
Stratégie de marque.
Entrepreneuriat.
Marketing industriel.
branding.
entrepreneurs.
Customer relations
Entrepreneurship
Industrial marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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