Frikha. (2019). Measurement in Marketing: Operationalization of Latent Constructs. Wiley-ISTE.
Chicago Style (17th ed.) CitationFrikha. Measurement in Marketing: Operationalization of Latent Constructs. London: Wiley-ISTE, 2019.
MLA (8th ed.) CitationFrikha. Measurement in Marketing: Operationalization of Latent Constructs. Wiley-ISTE, 2019.
Warning: These citations may not always be 100% accurate.