Measurement in Marketing: Operationalization of Latent Constructs /

Bibliographic Details
Main Author: Frikha (Author)
Format: Electronic eBook
Language:Inglés
Published: London : Wiley-ISTE, 2019.
Subjects:
Latent structure analysis.
Marketing audits.
Marketing research.
Analyse de structure latente.
Marketing > Audit.
Marketing > Recherche.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Physical Description:1 online resource
ISBN:9781119671282
1119671280

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