Kellogg School of Management, Tybout, A. M., & Calkins, T. (2019). Kellogg on branding in a hyper-connected world. John Wiley & Sons, Inc..
Cita Chicago Style (17a ed.)Kellogg School of Management, Alice M. Tybout, y Tim Calkins. Kellogg on Branding in a Hyper-connected World. Hoboken, New Jersey: John Wiley & Sons, Inc., 2019.
Cita MLA (8a ed.)Kellogg School of Management, et al. Kellogg on Branding in a Hyper-connected World. John Wiley & Sons, Inc., 2019.
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