Kellogg on branding in a hyper-connected world /

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World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories wi...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: Kellogg School of Management
Other Authors: Tybout, Alice M. (Editor), Calkins, Tim (Editor)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
Subjects:
Brand name products.
Branding (Marketing)
Internet marketing.
Customer relations > Management.
Produits de marque.
Stratégie de marque.
Marketing sur Internet.
branding.
Brand name products
Customer relations > Management
Internet marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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