What is service design? /

Companies and their customers today often don't focus on the same things. While a restaurant may work hard to create an exciting new menu item, diners care more about courtesy. A bank will spend thousands promoting trust while customers struggle to access their website. This report explains how...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lawrence, Adam (Autor), Stickdorn, Marc (Autor), Hormess, Markus (Autor), Schneider, Jakob (Economist) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, 2019.
Edición:First edition.
Temas:
New products.
Customer relations.
Information technology > Management.
New products > Marketing.
Technologie de l'information > Gestion.
Customer relations
Information technology > Management
New products
New products > Marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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