Friction : passion brands in the age of disruption /

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to chang...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Rosenblum, Jeff (Author), Berg, Jordan (Author)
Other Authors: Wayne, Roger (Narrator)
Format: Electronic Audio
Language:Inglés
Published: [Old Saybrook (Conn.)] : Tantor Audio, 2019.
Edition:Unabridged.
Subjects:
Branding (Marketing)
Advertising > Brand name products.
Product management.
Stratégie de marque.
Produits de marque > Publicité.
Produits commerciaux > Gestion.
branding.
BUSINESS & ECONOMICS > New Business Enterprises.
Downloadable audio books.
Audiobooks.
Livres audio.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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