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10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches /

Bibliographic Details
Call Number:	Libro Electrónico
Main Authors:	Lewnes, Ann (Author), Keller, Kevin Lane, 1956- (Author)
Format:	Electronic eBook
Language:	Inglés
Published:	[Cambridge, Massachusetts] : MIT Sloan Management Review, [2019]
Subjects:	Marketing > Management. Internet marketing. Customer relations. Marketing > Gestion. Marketing sur Internet. Customer relations Internet marketing Marketing > Management
Online Access:	Texto completo (Requiere registro previo con correo institucional)

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