10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Lewnes, Ann (Author), Keller, Kevin Lane, 1956- (Author)
Format: Electronic eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2019]
Subjects:
Marketing > Management.
Internet marketing.
Customer relations.
Marketing > Gestion.
Marketing sur Internet.
Customer relations
Internet marketing
Marketing > Management
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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