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Master the Challenges of Multichannel Pricing /
Retail customers may accept different prices on different channels - but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employees the right language for talking about pr...
| Auteurs principaux: | , , , |
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| Collectivité auteur: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
MIT Sloan Management Review,
2018.
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| Édition: | 1st edition. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
| Résumé: | Retail customers may accept different prices on different channels - but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employees the right language for talking about price differences, and working out operational challenges. Getting it right has a real payoff: Retailers that effectively price differently across all channels see bottom-line growth of 2 to 5%. |
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| Description matérielle: | 1 online resource (12 pages) |