Mastering the market intelligence challenge /

To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using marketing intelligence.

Bibliographic Details
Main Authors: Chari, Murali D. R., Luce, Kimberlee (Author), Thukral, Inder (Author)
Corporate Author: O'Reilly for Higher Education (Firm)
Format: Electronic eBook
Language:Inglés
Published: Cambridge, MA : MIT Sloan Management Review, 2016.
Subjects:
Business enterprises > Finance.
Economics.
Commerce.
Économie politique.
economics.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Mastering the market intelligence challenge
  • Why market intelligence is critical
  • Obtaining good market intelligence.

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