Mastering the market intelligence challenge /

To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using marketing intelligence.

Détails bibliographiques
Auteurs principaux: Chari, Murali D. R., Luce, Kimberlee (Auteur), Thukral, Inder (Auteur)
Collectivité auteur: O'Reilly for Higher Education (Firm)
Format: Électronique eBook
Langue:Inglés
Publié: Cambridge, MA : MIT Sloan Management Review, 2016.
Sujets:
Business enterprises > Finance.
Economics.
Commerce.
Économie politique.
economics.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Résumé:To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using marketing intelligence.
Description:Reprint 58208.
Description matérielle:1 online resource (9 pages) : illustrations
Bibliographie:Includes bibliographical references.

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