Mastering the market intelligence challenge /
To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using marketing intelligence.
Main Authors: | , , |
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Corporate Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Cambridge, MA :
MIT Sloan Management Review,
2016.
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Subjects: | |
Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Summary: | To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using marketing intelligence. |
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Item Description: | Reprint 58208. |
Physical Description: | 1 online resource (9 pages) : illustrations |
Bibliography: | Includes bibliographical references. |