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Management Mistakes and Successes, Tenth Edition /

Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate man...

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Détails bibliographiques
Auteur principal: Hartley, Robert (Auteur)
Collectivité auteur: Safari, an O'Reilly Media Company
Format: Électronique eBook
Langue:Inglés
Publié: John Wiley & Sons, 2010.
Édition:1st edition.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Résumé:Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.
Description matérielle:1 online resource (382 pages)