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Ethnic marketing : theory, practice and entrepreneurship /

"Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Domina...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Pires, Guilherme D. (Auteur), Stanton, John L. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York ; London : Routledge, Taylor and Francis Group, 2019.
Collection:Routledge studies in marketing ; 5.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)