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UnMarketing : everything has changed and nothing is different /

"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Stratten, Scott (Auteur), Stratten, Alison (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken : Wiley, [2017]
Édition:Second edition.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)