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The laws of brand storytelling : win -- and keep -- your customers' hearts and minds /

Packed with inspiring tips, strategies, and stories from marketing innovators, this book shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. --

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Walter, Ekaterina (Author), Gioglio, Jessica (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill Education, [2019]
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)