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Managing the new customer relationship : strategies to engage the social customer and build lasting value /
Marketing has changed fundamentally in the last few years and has become an entirely new discipline, one that focuses on a new customer and a new relationship, framed by new principles, strategies, processes, roles and tactics. Individual customers are economically targeted and served, and treated a...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Mississauga, Ont. :
J. Wiley & Sons Canada,
2013.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |