Cargando…
Marketing, rhetoric and control : the magical foundations of marketing theory /
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing's value in the mode...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge,
2018.
|
| Colección: | Routledge studies in marketing.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |