Mapping out marketing : navigation lessons from the ivory trenches /

"Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron H...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Hill, Ronald Paul (Editor), Lamberton, Cait, 1975- (Editor), Swartz, Jennifer, 1988- (Editor)
Format: Electronic eBook
Language:Inglés
Published: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Subjects:
Marketing.
Marketing > Management.
Marketing > Gestion.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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