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Understanding the marketing exceptionality of prestige perfumes /
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive...
| Call Number: | Libro Electrónico |
|---|---|
| Main Authors: | , , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
London :
Routledge,
2018.
|
| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |