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No small change : why financial services needs a new kind of marketing /
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.' And as a financial services m...
| Cote: | Libro Electrónico |
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| Auteurs principaux: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Chichester, West Sussex, United Kingdom :
John Wiley & Sons,
2018.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |