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The Subtle Sources of Sampling Bias Hiding in Your Data /

Plummeting data acquisition costs have been a big part of the surge in business analytics. We have much richer samples of data to use for insight. But more data doesn't inherently remove sampling bias; in fact, it may make it worse.

Bibliographic Details
Main Author: Ransbotham, Sam (Author)
Format: Electronic eBook
Language:Inglés
Published: MIT Sloan Management Review, 2017.
Edition:1st edition
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:Plummeting data acquisition costs have been a big part of the surge in business analytics. We have much richer samples of data to use for insight. But more data doesn't inherently remove sampling bias; in fact, it may make it worse.
Physical Description:1 online resource (3 pages)
ISBN:9785386359126
5386359126