The Power of Product Recommendation Networks /

Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short...

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Bibliographic Details
Main Authors: Kane, Gerald (Author), Oestreicher-Singer, Gal (Author), Sundararajan, Arun (Author)
Format: Electronic eBook
Language:Inglés
Published: MIT Sloan Management Review, 2017.
Edition:1st edition
Subjects:
Product management.
Product differentiation.
New products.
Produits commerciaux > Gestion.
Produits commerciaux > Différenciation.
New products
Product differentiation
Product management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short answer is yes, and the implications for marketers are important.
Physical Description:1 online resource (4 pages)

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