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The new business road test : what entrepreneurs and investors should do before launching a lean start-up /

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you&#...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Mullins, John W. (John Walker) (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Harlow, England : Pearson, 2018.
Édition:Fifth edition.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)