A data-driven approach to customer relationships : a case study of Nedbank's data practices in South Africa /

South Afirca's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customer improve their service.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Winig, Laura (Author)
Format: Electronic eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2016]
Series:Data & Analytics case study series.
Subjects:
Nedbank.
Nedbank
Customer relations > Management > Data processing.
Quantitative research.
Data mining.
Management > Data processing.
Data Mining
Recherche quantitative.
Exploration de données (Informatique)
Gestion > Informatique.
Customer relations > Management > Data processing
Data mining
Management > Data processing
Quantitative research
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