A data-driven approach to customer relationships : a case study of Nedbank's data practices in South Africa /

South Afirca's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customer improve their service.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Winig, Laura (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2016]
Colección:Data & Analytics case study series.
Temas:
Nedbank.
Nedbank
Customer relations > Management > Data processing.
Quantitative research.
Data mining.
Management > Data processing.
Data Mining
Recherche quantitative.
Exploration de données (Informatique)
Gestion > Informatique.
Customer relations > Management > Data processing
Data mining
Management > Data processing
Quantitative research
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)
Texto completo (Requiere registro previo con correo institucional)

Error inesperado del formato de respuesta.
Detalle de Existencias desde

Ejemplares similares