A data-driven approach to customer relationships : a case study of Nedbank's data practices in South Africa /

South Afirca's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customer improve their service.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Winig, Laura (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2016]
Collection:Data & Analytics case study series.
Sujets:
Nedbank.
Nedbank
Customer relations > Management > Data processing.
Quantitative research.
Data mining.
Management > Data processing.
Data Mining
Recherche quantitative.
Exploration de données (Informatique)
Gestion > Informatique.
Customer relations > Management > Data processing
Data mining
Management > Data processing
Quantitative research
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)
Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Informations d'exemplaires de

Documents similaires