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Using scenario planning to reshape strategy : rather than trying to predict the future, organizations need to strengthen their abilities to cope with uncertainty, a new approach to scenario planning can help companies reframe their long-term strategies by developing several plausible scenarios /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Ramírez, Rafael (Author), Churchhouse, Steve (Author), Palermo, Alejandra (Author), Hoffmann, Jonas, 1977- (Author)
Format: Electronic eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)