Greener products : the making and marketing of sustainable brands /

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"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainabi...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Iannuzzi, Al (Author)
Format: Electronic eBook
Language:Inglés
Published: Boca Raton, FL : CRC Press, [2018]
Edition:Second edition.
Subjects:
Green marketing.
Green products.
Marketing vert.
Produits écologiques.
NATURE > Environmental Conservation & Protection.
TECHNOLOGY & ENGINEERING > Environmental > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Green marketing
Green products
Online Access:Texto completo (Requiere registro previo con correo institucional)

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