The native advertising advantage : build authentic content that revolutionizes digital marketing and drives revenue growth /

Gleaned from dozens of interviews with advertisers; marketers; software developers; journalists; and publishers; this book reveals why native advertising is an effective tool in any companys digital marketing strategyand how to use it to build new revenue streams. --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Smith, Mike, 1966- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill Education, [2017]
Subjects:
Internet advertising.
Internet marketing.
Publicité sur Internet.
Marketing sur Internet.
Internet advertising
Internet marketing
Online-Marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • What is native advertising?
  • Native advertising: where it began, where it's going
  • When is native advertising ok and when is it not ok?
  • Disclosures, compliance, and legal issues
  • How journalists are adapting
  • A look at brands that have gone native
  • Consumer reaction
  • Best practices and recommendations.

Similar Items